Tag Archives: steven jenkins

Steve Jenkins on Olive Oil Hysteria: Why Fairway Market EVOO Is Fresh, High Quality and Always Trustworthy

Steve Jenkins wrote this open letter in response to Nicholas Blechman’s infographic article for the New York Times. If you care about olive oil, which we know you do, you will be interested! Mr Blechman, Your “Extra Virgin Suicide” graphic essay is highly misleading. 

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Dr. Gino Celletti’s 36 Truths About Olive Oil (Forward by Fairway’s Steve Jenkins)

We talk about wine and we talk about food, and about both we go into great detail. But not with olive oil.  It would seem we want to remain ignorant about olive oil. Here at Fairway, we are learning more about olive oil every week, and after 40 years of thinking about food, we finally […]

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We’ve Come a Long, Long Way! A Snapshot of Fairway, Circa 1970…

Back in the ‘70s Fairway was an unassuming Upper West downtown-Side of Broadway, one-storefront shop that offered fruits and vegetables and penny candy out of self-service bins built into a wall.  We had bad lighting, milk crates with Astroturf covers, sawdust on the wooden floor and a crow’s nest  where Harvey and Sally handled the […]

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Why is My Gata-Hurdes Cloudy? An Olive Oil Convo with Steve Jenkins and Rick Charnes

Our customers are so cool. They get it. That what we do with olive oil is really special. That it matters what EVOO you cook with, drizzle with, dip with, and anoint with. That good oil lends a whole new, heady dimension to whatever it touches. Rick Charnes is one of these customers. He wrote to […]

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