Tag Archives: private label

Cheese Basics: 3 Cheeses that Belong in your Kitchen, Plate, and Life!

With more than 600 cheeses to behold at your Fairway Market, cheese boredom never, ever has to happen. We love getting fancy schmancy with cheese and trying funky finds from around the world and close to home…and yet, these beloved go-to’s never fail to hit the spot. These are cheese classics for very good reason. […]

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Pillowy Fairway Gnocchi: The Speediest, Tastiest Dinner Ever

Presto! Pronto! Need dinner in a snap? Need GOOD dinner in a snap? Brand new, super delicious Fairway gnocchi are here for you. Fairway Gnocchi are from the Veneto region of Italy, and they are by far the finest gnocchi in our considerable gnocchi experience.  They are made using fresh, specially grown, German potatoes.  They […]

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Coffee Field Trip! Cupping with Fairway Master Roaster Benny Lanfranco

It was a cool, crisp fall day in Brooklyn and Fairway’s coffee extraordinaire Benny Lanfranco invited me to join him for a day of cupping. Cupping? Coffee cupping, or coffee tasting, is the ritual of examining the tastes and aromas of brewed coffee. At Fairway, we do this every single week to make sure we […]

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Unleash your Inner Cookie Monster with Fairway Crispy Cookies

If you’re anything like me, then you are the type who doesn’t think it gets much better than a warm, soft, gooey chocolate chip cookie.  If you salivate to the smell of fresh baked cookies right out of the oven, then you too might be skeptical about Fairway’s new Crispy Cookies.  Despite your reservations, I […]

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Meet Our Farmer Merv, The Man Behind Fairway Local, Antibiotic-Free Turkey

Fairway Market has always boasted a wonderful turkey selection, but this Thanksgiving is different. It’s the first year we have our very own Fairway Turkey, proudly bearing a Fairway Label. (PS: pre-order now! Today is your last chance, don’t miss it! Choose from Merv’s Fairway Turkeys and an incredible array of other fine turkey choices.) […]

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They’re Here! Fairway OneCup Coffee Pods!

Lori tells the tale of how Fairway came to acquire our new and incredible Private Label OneCups.   We Fairway folk know coffee. And we ought to since we have been buying, roasting and selling the stuff for 80 years. It is a crucial  segment of what Fairway is and what we do, so it matters to us […]

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Hitting Bottom: “Breaking Bad” with an Almost Empty Jar of Fairway’s NEW Hazelnut Spread

Editor’s Note: Just in! Thanks to our own Lori Levy, this jar of goodness has arrived on the shelves of your Fairway. Our hazelnut spread is even more hazelnutty–and better–than Nutella! It is made in Piedmont, Italy, with high quality cocoa, rich hazelnuts, sweet skim milk, and love.  Like the many of you we love […]

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Our Crazy-Good House EVOO Has A New Home!

Nobody’s house-blend EVOO can compare to ours. You might notice this beloved kitchen staple has a new look. We’ve switched to an opaque bottle, which will protect your superb oil from one of EVOO’s mortal enemies: light. Light oxidizes the oil, speeding up its degradation. Now your oil is safe! Our All-Purpose EVOO, our Organic EVOO, and […]

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Proudly Introducing Fairway Bruschetta!

Friends coming over? Bruschetta (“broo-SKEH-tah”) is the fastest, easiest, and MOST DELICIOUS THING on earth you could possibly serve. Fairway bruschette (“broo-SKEH-teh”) have been created and labeled by the experts right here among us.  From the Italian word ‘bruscare,‘ meaning ‘to roast over coals‘. All you do is slice your favorite bread into thick tranches.  Toast […]

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Lotsa Pasta: Fairway Pasta and Community Grains Pasta Are Really, Really Special

Something truly exciting has happened! We’ve come out with our own pasta. When we put our label on a product at Fairway, we mean business. Inside the bags you’ll find real deal, artisanal pasta from Puglia, the boot heel of Italy. Pasta is the heart and soul of the Italian kitchen. Pugliese cuts are the quintessential, timeless pasta […]

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