Lori tells the tale of how Fairway came to acquire our new and incredible Private Label OneCups.
We Fairway folk know coffee. And we ought to since we have been buying, roasting and selling the stuff for 80 years. It is a crucial segment of what Fairway is and what we do, so it matters to us where and who it comes from, how it is harvested and how it affects the environment. The result? Farm-to-table coffee. From the grower, to Fairway, to your cup. Or mug. We like a mug.
Everyone and their madre and padre has one of those new-fangled, single-serve Keuring® machines. WELL, NOT QUITE. Neither I, nor my Mom, Dad, Benny, Steve, Hannah, Richie, Ryan or Armie would ever have entertained the notion of owning one of those infernal devices — too wasteful, too fast-and-loose with the environment, not enough regard for the farmers and workers…too many unaddressed issues.
Unfortunately, we know too much to be snookered by the sheer convenience and anti-social behavior that is the preparation of a single, self-serving cuppa-Joe-fer-one. With noses held high we would routinely debate amongst ourselves about the optimum blend, the proper grind, brewing method, water temperature. . .each of which is crucial: We obviously have a deep passion for our coffee. Continue reading