In case you missed it…we’re back! We opened our doors Friday morning, with big ceremony, celebrities, and excitement, and we’ve been rocking since then.
Many were skeptical (and quite vocal) back when we planned to open a store in Harlem. And then for our fourth store to be in industrial Red Hook, Brooklyn, well, people thought we were just plain nuts. But how could we resist the gorgeous waterfront with a view of the Statue of Liberty? No, you know we didn’t earn our trailblazer status by playing it safe and sane.
Our Red Hook location ended up being a diamond in the rough, having the advantage of space and size (the largest store at the time at 52,000 square feet), plus all of the qualities that made us a star in Manhattan – premises-roasted coffee beans freshly ground to order, the largest artisanal cheese counter around, the best of the best deli and appetizing, a variety of health and beauty aids, organic and natural foods at competitive prices, the highest quality USDA Prime Beef from our Butcher shop including our own USDA Prime dry-aged beef, the freshest seafood, the largest selection of daily-delivered produce, traditional groceries, kosher selections, and a made-from-scratch bakery. Oh, and the specialty imports – olive oils, exclusive artisanal oils and vinegars, tapenades and sauces, spreads to perfectly complement your perfect cheese, it’s the stuff you dream of…
Since Fairway’s arrival and commitment to Red Hook in 2006, we have become more and more dedicated to the neighborhood’s vibrancy and well-being. So when Sandy devastated our store and our community, it made us more determined than ever to pitch in to get Red Hook through this difficult time. To keep people working, we brought our employees to work at our other stores; we served hot meals to our neighbors; we donated food, money, and supplies; and we never lost faith.
We’ve teamed up with Restore Red Hook to help support the small businesses that are still suffering in the wake of Sandy. Help Red Hook and make a donation! From the restaurants, bars, and vintage shops to the corner bodegas, small businesses define and serve Red Hook. Red Hook is more our home than ever. We love this neighborhood, and are honored to serve our friends, family, and neighbors. Come in–check out our even better food store, stay hi to our Fairway Foodies, taste some world-famous olive oil, grab a still hot-from-the-oven bagel, and perhaps enjoy a great New York lunch with jaw-dropping views. There’s something magical about Red Hook.