This is rock and roll. This is exciting, big stuff. This April, New York City will host the most important extra virgin olive oil contest the world has ever seen. It is only right that Fairway Market—New York’s beloved EVOO mecca—sponsor this 3-day extravaganza. Don’t miss it. Great chefs, food, seminars, conversation, and of course great olive oil.
Sponsored by Fairway Market and the Olive Oil Times
April 16-18, 2013
At The International Culinary Center
Olive Oil Tasting and Celebration with Steven Jenkins (register while space lasts!)
At Fairway Café, 2127 Broadway at 74th Street
Wednesday, April 17
2:00 to 4:00 pm
Organized by the leading olive oil authority, Olive Oil Times, the three-day event in SoHo will be a festival of tastings, workshops and culinary demonstrations by incredible chefs. An international panel of leading experts will identify and honor the best extra virgin olive oils in the world.
Much more than the world’s most important olive oil contest, the New York International Olive Oil Competition (NYIOOC) will feature an educational program designed to provide a deep understanding on the world of fine olive oil. Culinary professionals, food industry executives, aspiring chefs and journalists are already lining up to attend the two seminars, which will span olive oil production, quality and chemistry, sensory enjoyment, culinary applications, olive oil varieties, marketing and promotion, trade issues and much more.
Two full-day seminars on Tuesday, April 16 and Thursday, April 18 are open to YOU. The seminars will feature lectures by leading experts, scientists and industry chefs, including Giovanni Colavita, Author Nancy Harmon Jenkins, and Chef Cesare Casella, Dean of The International Culinary Center and chef-partner of Salumeria Rosi Parmacotto. The International Culinary Center will also offer special olive-oil themed dinners on April 16 and 18 at L’Ecole, its acclaimed restaurant.
But enough from me. Listen to Steven Jenkins, Fairway’s resident olive oil genius guru, talk about this truly exciting event.