We’re always up to great and cool endeavors at Fairway, whether we’re throwing cheese and wine soirees in the Hamptons or cheering on triathletes. And that’s in addition to our everyday biz of finding and selling you the world’s most delicious things, running a legendary food store, and opening new Fairway Markets left and right.
This Sunday, I had the honor of organizing our almost block-long participation in 92 Street Y’s sprawling and fabulous street fair. The sun was shining, the sky blue as blue can be, the streets buzzing. Bright and early, our team pulled in with our truck–loaded with organic oranges and hot dogs galore and boxes of just-baked fragrant whole wheat bread.
We set up tents, tables, and banners. We cut up 60 fresh, just hand-pulled, still warm balls of mozzarella for festival goers to sample. Our mashgiach and Rebecca, our kosher catering goddess, assembled steamers and rollers and got our kosher hot dog and potato knish operation underway. We had tables of sandwiches and salads (smoked salmon! caesars!), organic fruits, beautiful breads, and sweet and doughy donuts. 100% of sales went to Yorkville Common Pantry, who sent a wonderful team of volunteers to help sell food to hungry Upper East Siders.
A little about YCP: They’re an organization dedicated to reducing hunger while promoting dignity and self-sufficiency. They work towards that goal through food pantry and meal distribution programs, nutrition education, basic hygiene services, homeless support, and related services in East Harlem and other underserved communities throughout New York City.
While the fair was raging, our Kosher Grilling Contest was in full swing. More than 100 hopeful grilling champions entered recipes to compete in 92nd St Y, Smokey Joe’s & Fairway Market’s 1st Annual Kosher Grilling Challenge.
The three finalists showed off their grilling chops on Sunday. Jarod Lojeck of Stamford, CT whipped up stuffed burgers, Marcia Michelson grilled BBQ chicken in a punchy white sauce, and Sam Karliner from Mamaranock, NY wowed the judges and fans with veggie and chicken tiki masala. Sam took home the grand prize–a $500 Fairway gift certificate–and the very big trophy. But all of the contestants got $100 to spend at Fairway, and serious love from appreciative foodie fans who cheered them on and devoured their fruits of their hard work.
What a lovely Sunday, kicking back and welcoming fall with good fun, fun, and friendly competition. Visitors to Fairway’s little plot of fair got to taste our perfect baguettes, Lambrusco and White Balsmic vinegars, Catalan Arbequina and Barbera oils, and chips and salsa. Peeled Snacks, Brownie Brittle, and Pirate’s Booty hung out with us and gave away loads of addictive, healthy snacks. Those who spun our wheel (endless fun!) left with Fairway tees, coupons, and other goodies. And all who walked by our big tents and smiles saw that the Fairway family is passionate, incredible, a force to be reckoned with!