We’ve seen the face – your expression of sheer delight when you visit our olive oil stations in our stores. Next, cue the amusement-park level of enjoyment as you taste with a sense of discovery, relishing the depth of flavor that bursts in your mouth.
In my Ode to Olive Oil essay, I expounded on how when you’re choosing among the best of the best olive oils that Fairway offers (and you know we would never offer you anything less), there isn’t one that’s better than the other. It’s a matter of preference and an affinity for a certain taste — whatever flavors and aromas that entice you. We know you’re as inquisitive as I am, starving for as much food knowledge as I have always pursued. And we know you’ve wondered: How do they do it? How does each Fairway brand extra-virgin olive oil taste so special? How is it that each is distinctive and unparalleled in its richness yet equally delicious to one another? And at a bargain? So here are more extra-virgin olive oil (EVOO) details that you seek to tempt your taste buds and nourish your thoughts.
Bottles & Bottles of Expertly Chosen Extra-Virgin Olive Oil
Let’s start with our barrel oils. These high-quality extra virgin olive oils each come from one sub-region, and they were chosen by an expert (ME, of course) who obviously is extremely passionate about olive oil. The olives are grown by a specific farmer, and they are milled by a specific miller. Plus, these oils are unfiltered, preserving their rusticity through decantation, whereby the oil sits undisturbed for weeks in a tank to allow the solid material in the oil to sink to the bottom because of gravity. That’s why an unfiltered oil can be as clear as a filtered one.
Since Fairway buys these oils in bulk, the result is a low price for YOU and our other customers. If these oils were bottled and labeled at their origins, they would retail for a lot more than we charge. There are 13 barrel oils, which include:
- Gata-Hurdes Extremadura
- Catalan Arbequina
- Greek Koroneiki
- Italian Riviera Taggiasca
- L’Olivie Picholine Languedoc
- Oro San Carlos Extremadura
- Barbera Sicilian
- Pugliese Organic
- Luque Early Harvest Organic
- Mexican Mission
- Australian Picual
Now our house oils deserve some attention, too. They include the All-Purpose EVOO (the one that established us as the authority and source for serious olive oil), the Organic EVOO, and the Unfiltered EVOO. Fairway has strictly blended the oils from specific groves lying in Southwestern Umbria and northern and central Puglia in an attempt to achieve a certain flavor, texture, fragrance, and cost profile, one that delights us as serious cooks and as assiduous shoppers. We have succeeded mightily in each regard. These olive oils display a depth of flavor with a lingering and pleasurable finish, a creamy texture, an alluring fragrance, and a remarkably low price. (They’re all certified kosher, too.) They stand as a testament to our lofty opinion here of what we insist we have accomplished: Oil that is as perfect for drizzling over toasts and cheeses, steaks and seafood, salads and grilled vegetables, and is inexpensive enough to use to saute, pan fry, and marinate a range of foods.
And last, but certainly not least, is our beautiful Baena EVOO, which we’ve already described in perfect prose here, and you have to experience for yourself. Sampling it is a mind-blowing event.
TELL US: Which Fairway olive oils are your favorites? How do you like to use them?