It was a cool, crisp fall day in Brooklyn and Fairway’s coffee extraordinaire Benny Lanfranco invited me to join him for a day of cupping.
Coffee cupping, or coffee tasting, is the ritual of examining the tastes and aromas of brewed coffee. At Fairway, we do this every single week to make sure we maintain our sky-high quality standards, and that cup after cup after cup of Fairway coffee is nothing short of perfect. Continue reading
Thanksgiving is right around the corner. You’ve already pre-ordered your perfect Fairway turkey. Your home will soon be fragrant with cooking smells and buzzing with family and friends.
At my Thanksgiving table, grandpa carves the perfect Fairway bird with his whirring electric knife…oh so slowly, precisely, and beautifully. No matter your own turkey carving ritual, everyone could learn something to up their game from our experts at Fairway.
Learn how to carve a stunning Thanksgiving turkey with Fairway Market’s own talented Chef Vinny Olivieri. Vinny walks us through the process. Tradition might dictate slicing at the table, but we think your guests thrilled with this pretty, perfectly-presented centerpiece. Continue reading
Fairway Market has always boasted a wonderful turkey selection, but this Thanksgiving is different. It’s the first year we have our very own Fairway Turkey, proudly bearing a Fairway Label. (PS: pre-order now! Today is your last chance, don’t miss it! Choose from Merv’s Fairway Turkeys and an incredible array of other fine turkey choices.)
Not just any ol’ bird would be worthy of the Fairway name. We wanted our turkeys to come from local farms; it was important that the turkeys be humanely raised; it was essential that they taste absolutely delicious.
And so we found Mervin. Merv’s family farm overlooks a stunning view of the Blue Mountain in Berks County, Pennsylvania. In addition to two poultry houses, the 220 acre farm is also home to a herd of 75 dairy cattle, and fields of corn and soybeans. It’s a truly beautiful place.
Thanksgiving is hands down my favorite holiday. Rooted in family tradition, Thanksgiving is one of those rare occasions where my family’s dress code is pajamas only, excuse to leave the couch is to throw around a football, and highlight of the day is of course Thanksgiving dinner.
Thanksgiving is also my favorite because it happens to include all of the foods I love and look forward to all year—delicious fall vegetables, warm and comforting stuffing, and pumpkin and apple desserts. Even though I always take the opportunity to indulge on this annual event, I always keep some healthy holiday tips in mind so my night doesn’t end in a food coma. Continue reading
Almost everyone has heard how important vitamin D is for the healthy bones of our growing children, women around menopause, and for our aging population. What you may not have heard is the emerging evidence that vitamin D has a big effect on your muscles. Fairway Market’s incredible vitamin section has you covered.
What started it all off were the reports of muscle weakness and atrophy in adults with vitamin D deficiency, which led scientists to begin investigating the impact of vitamin D on strength and muscle mass. Continue reading
Fairway has always been a turkey destination. But this year, we’re taking our turkey game to a whole new level. “We wanted to bring in the highest possible quality turkey we could find,” says Dennis Bland, Fairway Market’s Vice President of Meat and Seafood Operations, “better than our customers could get anywhere else.”
So we set out to find turkey worthy of the Fairway label. We wanted our turkeys to come from local farms; it was important that the turkeys be humanely raised; it was essential that they taste absolutely delicious. Continue reading
Superfoods have become all the rage in the healthy eating world. What exactly is a superfood? Allow me to explain; these foods go way beyond your everyday supply of fiber, vitamins, and minerals, fueling the body in ways you could have never even imagined. From powerful cancer-fighting antioxidants to heart disease-battling polyphenols, superfoods cover the scope of nutrients necessary to fight disease. Walnuts, lentils, apples, Brussels sprouts, Greek yogurt, and peanut butter are all considered superfoods, just to name a few. Here is the best news: you can find these superfoods in your own Fairway Market.
Visit Fairway’s deli department and you’ll see what I mean. Our new line of six Superfood Salads will surely convince you that super-healthy can taste super-delicious. Continue reading
Sweet, tender Florida Stone Crab claws are a true delicacy, a total treat. Haven’t tried them? Here’s your big chance to change that. Head to your Fairway Market seafood counter and take some home today. Your taste buds will thank you! Continue reading